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Julian Jackson

Owning Your Customer Data Is the Key to Profitability. Here's Why.

BY STEPHEN GOULD • AUG 18, 2022 In the age of information, owning consumer data can be the difference between growth and stagnation. Gone...

Julian Jackson

Why Brands Should Take a Fan-Approach to Connect With Their Customers

By Tom Dougherty, Chief Growth Officer, UNRVLD There’s no doubt that fandom is a lucrative business. A study by the Lending Tree...

Julian Jackson

Sports Will Make Content Creators Rich (And Grow The Industry in The Process)

The wild transition of media and how short-form content is changing sports forever By Andrew Petcash Sept 22nd, 2023 Radio...

Julian Jackson

AI AND SPORTS: EVERYTHING YOU NEED TO KNOW

By: Andrew Petcash for Profluence Sports June 20, 2023 Have you ever gone on YouTube to watch a video and emerged 3 hours later...

Julian Jackson

DATA MONETISATION AND LOYALTY CAN GENERATE RELEVANT VALUE FOR “PASSION-DRIVEN” BRANDS

be-tse.it 21st June 2023 Innovation in loyalty models combined with Big Data and analytics opportunities can create huge...

Julian Jackson

How data can drive fan monetisation.

Judd Goldstein, head of sports fan engagement at Genius Sports, explains how sports have an opportunity to take ownership of the fan...

Julian Jackson

NBA Joins Gamification Wave, Fanning the Flames of Loyal Followers

Jacob Feldman November 28, 2022 When Hope Tannenbaum joined the NBA in 2020, the idea of the league launching a fan rewards...

Julian Jackson

Why media brands need to monetise content beyond YouTube

By Ellen Grogan, Director, Product Marketing at Brightcove Hundreds of successful media brands have gotten their start in online video by...

Julian Jackson

Why Data is Central to Sports Monetization

Rory Renwick, Sales & Business Development Director, Accedo January 2023 Sports consumption has changed significantly in recent years,...