The Road to Fan Monetisation

BY STEPHEN GOULD • AUG 18, 2022 In the age of information, owning consumer data can be the difference between growth and stagnation. Gone...

By Tom Dougherty, Chief Growth Officer, UNRVLD There’s no doubt that fandom is a lucrative business. A study by the Lending Tree...

The wild transition of media and how short-form content is changing sports forever By Andrew Petcash Sept 22nd, 2023 Radio...

By: Andrew Petcash for Profluence Sports June 20, 2023 Have you ever gone on YouTube to watch a video and emerged 3 hours later...

be-tse.it 21st June 2023 Innovation in loyalty models combined with Big Data and analytics opportunities can create huge...

Judd Goldstein, head of sports fan engagement at Genius Sports, explains how sports have an opportunity to take ownership of the fan...

Jacob Feldman November 28, 2022 When Hope Tannenbaum joined the NBA in 2020, the idea of the league launching a fan rewards...

By Ellen Grogan, Director, Product Marketing at Brightcove Hundreds of successful media brands have gotten their start in online video by...

Rory Renwick, Sales & Business Development Director, Accedo January 2023 Sports consumption has changed significantly in recent years,...

Rory Renwick, Sales and Business Development Director, Accedo. Sept 2022 Sports federations, clubs, and broadcasters have been under...

Bleuenn LeGoffic, VP Strategy and Solutions, Accedo. May 2022 In a recent blog post HERE , it was discussed whether shoppable...

A session from the Agora RTE 2022 Conference in October 2022: Learn new ways to attract Gen Z, so fan experiences are engaging by...

McKinsey & Company October 19, 2022 Browsing and shopping directly on social media platforms is a core feature of e-commerce in...

mySPORT powered by Emerce develop new fan engagement platform for fan voting. ResultX Asia 28th Sept 2022 The one-day event will bring...

Many teams are realizing that controlling their own content is key in an increasingly digital landscape, and the move is a mutually...

Christine Hall, TechCrunch July 22, 2022 Livestream shopping in the United States has a ways to go to catch up with China’s...

Josh Linforth, managing director of media and engagement at Genius Sports, explains how the sports data and technology company is...

Spotify’s mission has changed slightly in recent years. No longer content with being just a music streaming service, Spotify wants to...

Kevin McCullagh, SportBusiness June 22, 2022 Microsoft and GSIC technologist Jesus Serrano speaks to SportBusiness about the...

Streaming isn't killing the traditional sports television powerhouses; instead, a new world of multiple sports video platforms has...

SportBusiness.com June 15, 2022 Mohamed Feizel, head of Sports Tech for APAC, Genius Sports, says football leagues and clubs across Asia...

By James White, Co-Founder of ResultXasia.com & mysport.asia 31st May 202 The time is NOW to own your fan data and provide more...

Adam Nelson, Europe office SportBusiness May 4, 2022 Drew Crisp, Liverpool's senior vice president of digital, at the club's Anfield...

By Steve McCaskill For SportsProMedia.com 4th March 2022 Technology has transformed WWE and allowed it to maintain its position as the...

If you are a betting company looking to engage closer with your clients and want to increase your average bet per customer. Check out...

If you have been involved with fan engagement and media rights for a while, you will know that the landscape is changing very quickly and...

Facebook’s rebrand as ‘Meta’ in late October thrust the concept of the metaverse into the mainstream, and sports rights-holders are...

Tom McDonnell, CEO of Monterosa - 18th November 2021 We now have so many different ways of using our time, and of the countless options...

Ahead of this year's OTT Summit, SportsPro managing director and StreamTime Podcast host Nick Meacham shares some of the key lessons...

Robert Zitzmann, chief executive of Jung von Matt SPORTS, and Carl Kuhn, the creative agency’s head of esports and gaming, explain how...

Huge parts of the technology sector are aligning their visions for the future in the metaverse, a world beyond the internet built on...

The final session of SportsPro's new four-part, fortnightly APAC Series offers a detailed look at Southeast Asia This article originally...

To prove the success of Social Commerce as major revenue stream for content creators, China’s Li Jiaqi, a top livestream salesman widely...

Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...

In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...

Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...

Digital marketing is about to go through a revolution. You may have heard it, Google will get rid of its cookies. Johan Junker of...

The director of specialist, independent OTT and direct-to-consumer media consultancy D2C Sport argues that microtransactions can bring...

The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...

According to an industry insight report from Socialbakers, the leading social media marketing platform, its comprehensive review and...

Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...

Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...

Greenfly chief marketing officer, Tom Kuhr, explains how competition organisers can make the most of their best public-facing assets -...

In this recording of the latest webinar from SportBusiness, our panel of media experts examine the new revenue opportunities in...

After the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time...

We’re not used to paying for social media posts or streams, but it’s now easier than ever to send someone a little cash. By Terry Nguyen...

Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...

The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...

Real-time engagement is becoming an increasingly essential tool for sports rights-holders, broadcaster and brands that are seeking to...

Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...