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How can sports orgs make the most of social audio? | Webinar replay

Writer's picture: Julian JacksonJulian Jackson

In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has been among the major industry stories of 2021 that has seen widespread dealmaking involving platforms such as Clubhouse and Twitter Spaces, among others.


By Eric Fisher, US Editor - October 15, 2021




The webinar featured the following panelists:


• David Brake, digital sports consultant for the Seven League, where he works with many of the biggest names in the sports industry, including Uefa, the National Basketball Association, and the Ultimate Fighting Championship.


• Bob Carney, NBA senior vice president of digital and social content, where he helps oversee one of the largest and most vibrant social media audiences of any sports property in the world.


• David Herman, Twitter senior partner manager for sports, where he leads revenue and content partnerships for rightsholders across the United States sports landscape.


The discussion was moderated by SportBusiness US Editor Eric Fisher.


This Webinar originally appeared on SportBusiness HERE to watch webinar click HERE

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We are evangelists for the new ways for sports orgs to increase revenues

Julian Jackson & James White have both been in the Sports industry for over 25+ years each and have embraced the move to a more digital D2C model that sporting organisations are now realising is the key to unlock new revenue streams, as well as the opportunity to engage with their fans in a much more meaningful way.

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