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Harnessing the power of user-generated content
Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...

Julian Jackson
Oct 20, 20212 min read
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How can sports orgs make the most of social audio? | Webinar replay
In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...

Julian Jackson
Oct 18, 20211 min read
9 views
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Facebook outage is a warning to rights-holders to build their O&O | Johan Junker
Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...

Julian Jackson
Oct 18, 20213 min read
13 views
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The Cookie Apocalypse is Coming
Digital marketing is about to go through a revolution. You may have heard it, Google will get rid of its cookies. Johan Junker of...

Julian Jackson
Oct 15, 20212 min read
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How social betting will reshape fan engagement
The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...

Julian Jackson
Sep 30, 20214 min read
19 views
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Digital ad spend rockets with social media and real time video the biggest gainers.
According to an industry insight report from Socialbakers, the leading social media marketing platform, its comprehensive review and...

Julian Jackson
Sep 15, 20213 min read
15 views
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Are you really taking advantage of Social Media?
Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...

Julian Jackson
Sep 6, 20214 min read
18 views
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The time for Real Time Engagement is NOW.
Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...

Julian Jackson
Sep 4, 20214 min read
33 views
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It’s showtime! How live commerce is transforming the shopping experience
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...

Julian Jackson
Jul 28, 20219 min read
8 views
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When sport meets social audio
The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...

Julian Jackson
Jul 22, 20215 min read
11 views
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Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...

Julian Jackson
Jul 14, 20215 min read
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Locker Room App Gives Fans a New Way to Connect and Talk Sports
InsideHook.com by Evan Bleier OCTOBER 27, 2020 The social audio application launches today on the App Store Icon Sportswire by Getty...

Julian Jackson
Jul 14, 20212 min read
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Study: Social commerce, watch parties and moderators among 2021 digital sport trends
Seven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...

Julian Jackson
Jul 14, 20213 min read
4 views
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NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
Bob Wiliams, SportBusiness April 25, 2021 The National Football League and interactive audio chat app Clubhouse have struck an exclusive...

Julian Jackson
Jul 14, 20211 min read
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NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final
The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup...

Julian Jackson
Jul 14, 20211 min read
16 views
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Twitch to stream Fiba matches in first international federation deal
Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a...

Julian Jackson
Jul 1, 20213 min read
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